Start Here | Pinnacle Masters
Start Here

Everything you need to know before applying.

We're selective about who we take on. This page walks you through the path, who fits, who doesn't, and what it costs. Read before you apply.

The Path

How working with us actually starts.

Four steps from first click to first signed engagement. Average timeline: 7-14 days.

01

Fill out the application

Ten minutes. We ask about revenue, goals, what's stuck, and what you've already tried. We need this context to tell you straight if we're a fit.

10 min
02

Diagnostic call

60-minute call. We review your application, dig into your numbers, and give you an honest read on what's broken. You leave with a plan either way.

60 min
03

Custom proposal

If there's a fit, we send a specific proposal. Which tier. Scope of work. Timeline. Investment. No surprises. No upsells. Take a day, a week, whatever you need.

48 hr
04

Week-one kickoff

Sign, onboard, and start. Within 7 days of signing you're in our system, introduced to the team, and the audit is already running.

7 days
The Fit Test

Be honest with yourself.

We turn down more applications than we accept. This is the first gate. Read both columns.

This is for you if

Yes
  • You're currently doing $15K+ a month in revenue, with real customers buying real things
  • You've been in business at least 18 months and know your numbers
  • You're done trading more hours for more revenue. You want leverage, not a side hustle
  • You're coachable, willing to be told what's broken, and ready to execute on the feedback
  • You can invest $5K-$25K+ a month in a growth partner without bankrupting yourself
  • You think in 12-month windows, not 30-day windows

This is not for you if

No
  • ×You haven't made your first $10K month yet. You need to build the foundation first.
  • ×You want a quick fix, a hack, or a course that'll solve everything in 30 days
  • ×You want to dabble and wait for certainty before making any decisions
  • ×You're not willing to be pushed, told you're wrong, or asked to kill something you love
  • ×You think every investment should pay back inside 30 days
  • ×You're looking for a done-for-you solution where you don't have to show up
Pricing Overview

Three tiers.
Real investments.

We don't publish exact rates because every engagement is scoped to the business. Here's the range.

/ Tier 01 · Advisory

Strategic guidance

Starting mid-four figures / month

Bi-weekly strategy calls, Slack access, audits, and a custom 90-day roadmap. You execute. We direct.

Best for Owners $15K-$25K/month with an existing marketing person or agency in place.
See full details
/ Tier 03 · Executive

Executive Install

Starting low-five figures / month

Fractional CMO. Full funnel ecosystem. Full media buying. GHL install. Dan writes the copy.

Best for Owners $25K+/month who want a senior operator running the entire marketing function.
See full details
FAQ

Questions we get every week.

How long is a typical engagement?+

Minimum 90 days. Most clients stay 6 to 12 months. The machine we're building takes time. 30-day engagements don't work for anyone.

After the initial 90 days, engagements are month-to-month. You can leave any time with 30 days notice. Most don't.

How much does this actually cost?+

Tier 1 starts in the mid-four figures a month. Tier 2 starts in the high-four to low-five figures a month. Tier 3 starts in the low-five figures a month and scales based on scope.

We price based on scope, not a rate card. On your diagnostic call we'll give you exact numbers for your engagement.

Do you guarantee results?+

No. Anyone who guarantees results in marketing is either lying or hasn't done this long enough. Too many variables: your offer, your market, your execution, macro trends.

What we guarantee is the quality and thoroughness of our work. Every strategy we install is proven. Every action we recommend is based on 23 years of what works. If we don't think we can help you, we won't take you on.

Do you work with international clients?+

Yes. About 20% of our clients are outside the US. As long as you can do calls during US business hours at least once a week, geography doesn't matter.

All billing is in USD.

What kinds of businesses do you work with?+

Service businesses. Agencies. Coaches and consultants. E-commerce brands. Home services. Professional services (legal, accounting, financial).

We don't work with crypto, MLM, adult, or anything that requires us to bend our ethics. We also don't work with pre-revenue businesses or SaaS startups pre-product-market-fit.

Can you just help me with my Facebook ads?+

No. We don't do a-la-carte services. If your Facebook ads are broken, they're almost never really the problem. It's usually the offer, the landing page, or the follow-up.

If you want someone to just run ads, hire a freelance media buyer. If you want to actually scale the business, that's what we do.

How fast will I see results?+

Depends on what's broken. Sometimes the biggest wins come in the first 30 days (fixing a leaky funnel, raising prices, killing a bad campaign).

Getting to consistent $100K months usually takes 4 to 8 months of focused work. Overnight transformations don't exist. What does exist is meaningful progress in the first 60 days, with the real breakthrough usually landing between months 4 and 6.

Ready?

Stop reading.
Start applying.

Takes 10 minutes. You'll hear back within 48 hours. No sales pitch on the call. Just honest analysis.

Apply now