Real businesses. Real owners. Real outcomes. No fake screenshots. No curated vanity metrics. Just the work.
Three representative engagements. Different industries. Same framework.
Service business owner with a great reputation, zero predictable lead flow. Relying on referrals and word of mouth. Revenue oscillating between $18K and $25K a month depending on how recently a past client sang their praises.
Rebuilt the offer with a clearer guarantee and tiered pricing. Launched Meta lead generation with a qualifying quiz funnel. Installed full GoHighLevel automation with missed call text back and automated nurture. Hired and onboarded two new technicians so demand could be fulfilled without the owner in every job.
Six months in, hit first $110K month. Revenue has stayed north of $95K every month since. Owner is working about 25 hours a week instead of 55.
Marketing agency generating $24K a month almost entirely through referrals. Founder was the sales guy, the strategist, and the fulfillment lead. No outbound motion. No content engine. Growth capped by how many hands the founder had.
Rebuilt their core offer into a productized $6K/month retainer. Launched cold email outbound through Instantly. Built a LinkedIn content engine for the founder. Hired an AE to take over sales calls. Installed full GoHighLevel CRM with automated proposal delivery and contract signing.
Month 11 closed at $118K MRR. Year two is tracking to clear $1.5M. Founder hasn't taken a sales call in four months.
E-commerce founder doing $30K a month but working 60 plus hour weeks. Burned out. Considering selling the business just to escape. Wanted more money, sure. But what she really wanted was her weekends back.
Restructured ad spend across Meta and Google with proper attribution. Built out the email flow library (abandoned cart, post-purchase, win-back, VIP). Hired a part-time ops manager. Killed two SKUs that were eating all the operational complexity for 12% of revenue.
Revenue scaled to $85K/month within nine months. Founder now averages 33 hours a week. Hasn't worked a Saturday in eight months.
Dan doesn't sugarcoat anything. Which is exactly what I needed. Every agency before him told me what I wanted to hear. He told me the truth. Revenue has doubled since.
The offer work alone was worth the entire engagement. We raised prices by 70% and closed more deals, not fewer. I still don't fully understand how.
We tried two other consultants before Pinnacle. Both expensive. Both useless. Dan got us results in the first 30 days that the other two didn't get us in six months combined.
Best thing I did in 2025. Revenue is up, stress is down, and I finally took my family to Europe for two weeks. The business ran without me.
Dan's direct response background makes everything different. Every other consultant talks branding and awareness. He talks ROAS, CAC, and LTV. Refreshing.
Worth every dollar. And I was skeptical going in. I'm now a client for year two.
See exactly how we'd approach your business. Fill out the application, book a diagnostic call. No pitch. Just honest analysis.
Apply now →