Services | Pinnacle Masters
Services

What we actually do.

We install the offer, the traffic, the systems, and the leverage your business needs to break past the plateau. Here's how that looks in practice.

Areas of Focus

Six things every engagement touches.

No matter which tier you're in, these six areas get worked on. The depth depends on the tier.

/ 01

Offer Architecture

We rebuild your offer for premium positioning. Pricing. Guarantees. Bonuses. Upsells. The thing people are actually buying, structured to command real margins.

/ 02

Traffic & Acquisition

Meta and Google ads built by operators with millions in spend under their belt. Not boosted posts. Real lead generation tied to real revenue.

/ 03

Funnels & Copy

Landing pages. Sales letters. Email sequences. VSLs. Written by someone who's been doing direct response for 23 years. Not a kid who learned copy on YouTube.

/ 04

CRM & Automation

Built in GoHighLevel. Pipelines. Automated follow-up. Missed call text back. The backbone that stops leads from falling through the cracks.

/ 05

Team & Delegation

We help you hire, onboard, and coach the people who let you actually step back. Including the hard part of firing the wrong ones.

/ 06

Metrics & Reporting

The dashboard you actually need. Not vanity metrics. The three or four numbers that tell you if the business is healthy. Reviewed weekly.

/ Tier 01 · Advisory

Strategic guidance.
You execute.

For operators who have a capable team and want expert direction on what to build next.

Best fit for
Owners doing $15K-$25K/month with a marketing person or agency already in place, looking for high-level strategy and accountability.
What's Included
  • Bi-weekly strategy callsTwo 60-minute calls a month to review progress, solve what's stuck, and set the next sprint of priorities.
  • Slack access for async questions48-hour turnaround on strategic questions between calls. No waiting two weeks to unstick something simple.
  • Offer and funnel auditsWe tear apart your current offer and funnel. Tell you what's leaking and what to fix first.
  • Ad account reviewsWe review your Meta and Google accounts. Flag what's wasting spend. Recommend targeting, creative, and structure changes.
  • Custom 90-day roadmapSpecific. Milestoned. Your path from where you are to where you want to be. Reviewed and updated quarterly.
Apply for Advisory →
/ Tier 02 · Most Popular

We run the growth engine with you.

Our flagship tier. A fractional growth team that executes alongside you instead of just pointing at what to do.

Best fit for
Owners doing $20K-$40K/month without a dedicated marketing hire, ready to plug in a team that drives the growth engine with them.
What's Included
  • Weekly strategy callsWeekly rhythm. Progress reviews. Fast course correction. The consistency that actually drives scale.
  • Daily Slack accessReal-time collaboration. You get responses same-day on business hours, not two weeks out.
  • Done-for-you ad managementWe run your Meta and Google ads. Build the campaigns. Write the copy. Test the creative. Optimize the spend.
  • Offer rebuilds and funnel constructionWe'll rebuild your offer from scratch if needed. And build the funnel around it. Landing pages. Copy. Email sequences. The whole stack.
  • CRM and automation buildoutFull GoHighLevel install. Pipelines. Automations. Missed call text back. The infrastructure most $15K businesses are missing.
  • Team hiring and coaching supportJob descriptions. Interview frameworks. SOPs. Weekly coaching for your key hires as they come on board.
Apply for Growth Partnership →
/ Tier 03 · Executive Install

We build it for you.

For owners who want the entire growth machine built from the ground up by a senior operator running as fractional CMO.

Best fit for
Owners doing $25K+/month who are done being the marketing department. Want a senior operator to own the entire acquisition and retention engine.
What's Included
  • Everything in Growth PartnershipAll the strategy, execution, and tools from Tier Two. Nothing stripped out.
  • Fractional CMO roleDan plugs in as your fractional Chief Marketing Officer. Owns the strategy. Attends your leadership meetings. Represents the marketing function.
  • Full funnel and offer ecosystemNot one funnel. The entire ecosystem. Lead magnets. Tripwires. Core offers. Upsells. Recurring revenue plays. Everything that drives real LTV.
  • Full media buying across Meta and GoogleWe manage spend from small scale to mid-six figures a month. Custom attribution. Real optimization. Nothing left on autopilot.
  • Full GoHighLevel installationComplete CRM buildout. All your workflows. All your automations. Branded and ready to hand off to your team.
  • Direct response copywriting by DanAll copy written personally. Sales pages. VSL scripts. Emails. Ads. 23 years of tested copy chops on everything you put in market.
Apply for Executive Install →
How Engagements Run

What the first 90 days look like.

Every engagement starts with the same operational rhythm.

/ WEEK 1

Deep audit

Full audit of your offer, funnel, ads, CRM, and team. We find what's broken before we fix anything.

/ WEEK 2-3

Foundation

Rebuild the offer. Launch the first funnel. Install the CRM backbone. Stop the biggest leaks first.

/ WEEK 4-8

Traffic on

Ads go live. Leads start flowing. We optimize the funnel based on real data, not theory.

/ WEEK 9-12

Scale

Push spend. Build team capacity. Tune the machine. By end of 90 days you've got a growth engine.

Not Sure Which Tier?

We'll tell you straight.

Book a diagnostic call. We'll look at your business, your numbers, and your goals. Then we'll tell you which tier makes sense. If any.

Book diagnostic call →